PurPassionCity

Data & Digital Strategy Consultant

The pull to bring what's hidden to light

Revelation · Hidden → Revealed

The shape of the work

Pace
  • A steady rhythm with room to breathe
  • A hard push you keep up for a long stretch
What your week looks likeQuiet stretches, then deadline storms
How much you move around at workScreen and chair, almost all day
Whether you can work from anywhereWork from anywhere with a signal or internet connection
How quickly you receive feedback on your workA few weeks before the picture clears
What you're actually working withNumbers, measurements, records — things you read on a screen / Concepts, theories, designs, stories — things you think up

Behaviours this work is made of

Core
  • Breaking something into its real components.
  • Noticing what others miss. Perceptual acuity.
  • Seeing structure or signal in what looks like noise.
Also present
  • Making expert knowledge available to someone else's decision — seeing what they can't see from experience and making that sight useful, without owning the outcome.
  • Determining the quality, value, or merit of something through informed assessment.

In words

A data and digital strategy consultant's distinct contribution is bringing analytical and technical capability itself as the product: building the data models, dashboards, and AI proof-of-concepts that a strategic recommendation increasingly rests on, rather than arriving at that recommendation purely through interviews and frameworks. The primary pull is Revelation: the pattern that actually explains a client's performance is usually already sitting somewhere inside their own data, obscured by volume and mess rather than genuinely unknown, and the job is surfacing it.

This is the fastest-growing part of the field by the industry's own numbers, and the part most consulting firms are racing to build a dedicated practice and recruiting pipeline around, separate from the generalist strategy track.

There's a guide here if you want one

Kitsune can talk through anything on this page — whether it might suit you, what to do next, questions this page doesn't answer. Everything here is yours to read either way.

Boston Consulting Group alone reported roughly a quarter of its 2025 revenue — about $3.6 billion — coming directly from AI services, with AI and technology work combined exceeding 40% of the firm's business, and consultants who can demonstrably work with AI tools earn around 25% more than peers who can't [BCG 2025 financial disclosures; from salary and job-posting data, consulting-skills pay premium data, 2026]. The same growth cuts both ways for the people doing the work: this is also the layer of the field most directly exposed to the tools it sells, since the analysis it produces is exactly what the newest AI systems are fastest at accelerating.

There is no license or required qualification. Entry usually runs through a data science, analytics, or computer science background rather than the classic generalist consulting funnel of case interviews and target universities, and large firms increasingly recruit for this specialism through a separate "digital" or "AI" practice pipeline rather than the main strategy graduate scheme.

Before you go